Perhaps not the most popular style of artists or genres but one which took me by surprise. Pop records have always had a bad connotation behind them and aswell as an artist like Ryan Beatty who started his career at a very young age becoming a YouTube music star. He released an EP at the age of just 17 which sky rocketed to the top of the US pop chart and US album chart on the Itunes store in just 24 hours. The EP shown glimpses of his musical talents, having a similar vibe to the likes of Justin Beiber but also including a wide variety of experimental instruments.
But it was when he came out as gay when his career took a massive turn. He started to release songs which lead to this album, the whole story of his life became his motivation. In a world of the majority being straight, he had a very different life which he could explain, in which he did. The album title itself describes the whole record well and Ryan describes it as a painting for the album. Speeking on the topic of queer much like the Brockhampton song 'Queer' he features in on the Saturation II album released in late 2017 just before this album. His popularity on the Brockhampton Saturation Trilogy is a massive hit for him because band members like Kevin Abstract writes in a similar fasion which i can imagine motivated and influenced him to create and release this record.
Ryan's songwriting in this record is from his perspective as he talks about love, poverty, drugs and coming out. He adds clever one liners which could be later quoted. For example 'You have to give before you get' on the track 'Haircut'. 'Make a decision, is he your lover or boyfriend' from the track 'Party's Over'. This record was made hopefully for people to relate to. Simple writing but efficient and accessable. Also with the songwriting, as you read the lyrics from paper they sound just like a conversation or a string of thoughts but in the songs his cadence is surprising and he uses the production to his advantage, much like Frank Oceon does across his records, to create different characters and inflections in his voice.
The whole record uses catchy hooks like a traditional pop record would but there is something about this record that stands out. Although he does have a very impressive voice, it is less him showing it off or adding too many layers to the production. It's like he's just been given an 808 to work with. Plenty of sounds and styles without doing too much. It's simple but effective. For example the production on the track 'Money', he uses a well known technique of background voices after each bar. Like i said before, it's adding layers to the character behind the story.
'Pink Floyd' is arguably his most touching track as he slows the whole pace of the album down to come to a reality. The line 'They say there's nothing to lose, but i lose it everyday', is a line everyone can relate to even if you don't fit in the same shoes as Ryan. The topic obviously is about him cominig out how difficult it was but you can flip the topic into anything else and the lines would suit them just as much. That is the genius of the album. Mixing catchy hooks, experimental styles, with a mixture of jumping out your seat tracks to making you think about what he just said. The topic can be diverse to whatever you may find your state of mind to be. It's just got the whole package. I can guarentee you will find one song you will like. This a pop record not to be ashamed of liking. It defines pop but takes all the bad over produced etc elements out the bowl. A real classic and underrated album in my eyes.
Rating: 10/10
Fav Tracks: Powerslide, Camo, Rhinestone, Haircut